It looks like Nov. 18 will be a huge day in Beatle merchandising. As of now, "The Concert For George" DVD, the Beatles' "Let It Be ... Naked" and the "Lennon Legend" DVD will all hit the streets that day in the U.S.
As any good businessperson will tell you, it's not a great idea to compete against yourself this way. Is this some sort of marketing test to put a little Beatle power in the marketplace?
The key to which one does best in sales will be the one that is the most anticipated. We think it'll be a virtual tie between "Concert For George" and "Let It Be ... Naked," with CFG having a slight edge because of all the LIB boots over the years. But we'll have to watch those sales figures closely.
With Beatle projects controlled so tightly by the Fabs and/or their familes, we wonder how Nov. 18 managed to become the release date for all these projects. Is there a battle for control going on among the principals? Or was this just another example of the disorganization in Apple that we've seen so many times?
You know, come to think of it, there's still enough time to add something else for Nov. 18. How about you, Paul and Ringo?
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