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Saturday, March 08, 2008

Why we're not getting all excited about these latest iTunes stories ...

If there's an easy way to get the Beatles back in the news, all one needs to do is mention iTunes.
That's quite obvious, isn't it? The story two days ago linking any iTunes deal with Paul's divorce must have been seventh heaven for newspapers with gossip columns.
We wondered, though, if anyone bothered to read the thing. For one, there was no source. For another, the story didn't say much of anything beyond what was already known -- that the Beatles are looking to put their music on iTunes. When? As the Wicked Witch of the West said, "All in good time, my dears. All in good time."
Saturday, the unsourced story developed another angle from apparently out of nowhere. This time, the stories hinted the deal has been struck, thanks to Paul. But these stories forget one thing -- it's not up to Paul alone. And the three others have their own interests to consider -- and consider them they will.
If a deal has been struck, it's no surprise, really. It's long overdue. Why all this pussyfooting around with these stupid stories about Paul's divorce, though? If it's done, let's announce it and give everyone a real reason to get excited.
If this latest batch of rumors turns out to be another "wait and see," it'll be another postponing of something that many big artists have done and without so much quibbling.
The Beatles' catalog needed to go online, as the song says, yesterday. Putting it off isn't making the market any more lucrative. It's losing those dollars to internet downloads that you know and they know are happening as you read this.
What the heck are they waiting for?






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