Now that the RIAA has begun filing lawsuits against alleged file sharers -- the same people who they would like back as customers (interesting customer relations!) -- isn't it time they wised up and did what they really should be doing?
The answer is simple: Create an industry sponsored peer-to-peer site. Give the customers what they want. The customers will get the music they want, and the industry will get money for their music.
It's so simple. You'd think one of those million-dollar industry execs would think of this instead of making lawyers rich and filing lawsuits that create nothing but bad will. Some people are now saying they will never buy CDs anymore. That's not what the industry wants to hear. It's a kind of spin they'd rather avoid.
In the end, will they satisfy the customers? Will record stores dwindle even more than they already have? Only time will tell.
One thing's for sure: Consumers want their music. And they'll get it, despite the lawsuits.
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